Thursday, April 29, 2010

Snoopy and his gang find a new home

You've got a new owner, Snoopy and Charlie Brown.

E.W. Scripps Co. said Tuesday it will sell the unit that owns the licensing rights to Snoopy, Charlie Brown and the rest of the "Peanuts" gang for $175 million to Joe Boxer owner Iconix Brand Group Inc.

The "Peanuts" gang appears everywhere - on T-shirts, greeting cards and sno-cone machines - six decades after the Minnesota native created them. The business has more than 1,200 licensing agreements and relationships with companies and retailers. Some 20,000 new products are approved each year in more than 40 countries.

Scripps first brought the strip to market in 1950. By the time Schulz retired in 1999, Peanuts was in more than 2,600 papers. Schulz died in February 2000.

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